59%
of the LinkedIn content cited by ChatGPT Search and Google AI Mode comes from individual members, not company pages.
Semrush, 2026Byline.
ENFR
For founders, consultants and B2B executives
Your LinkedIn: guided, in your voice, on track.
An easy-to-use app that provides clear guidance and accountability, helping you stay consistent and achieve your goals.
Pre-launch deal · first 50
1 month free, then 50% off your second month.
Simple, no credit card required.
Built in public by two founders with 3,500+ people already following along.
Businesses who trusted us
Not another AI content generator
A complete system for building your personal brand, all inside one easy‑to‑use app.
Byline combines your ideas with strategy, coaching and accountability so you can show up consistently, sound like yourself and build real connections aligned with your business goals.
- 01Your ideas
Your expertise and point of view come first.
- 02Strategy + coaching
Guidance built around your goals.
- 03Accountability
Structure that keeps you showing up.
- 04Real connections
Content that sounds like you and creates meaningful conversations.
The research
The numbers back it up.
Choose your goal:
~3 in 4
LinkedIn authors cited by AI had posted more than 5 times in the previous 4 weeks. The typical cited post had just 15 to 25 reactions.
Semrush, 202637%
of Canadians trust social posts from people they know. Only 24% trust posts from brands.
Proof Strategies CanTrust, 2026What it means for you
Being known for your expertise starts with sharing it. People trust voices they know, and AI answers cite individual experts who post consistently, even with modest engagement. Share what you know under your own name, regularly, to become the expert people find and trust.
95%
of the time, the winning vendor was already on the buyer's shortlist on day one.
6sense, 202579%
of decision-makers are more likely to champion a proposal from companies that consistently publish high-quality thought leadership.
Edelman-LinkedIn, 202573%
of B2B buyers actively avoid suppliers who send irrelevant outreach.
Gartner, 2025What it means for you
The unfair advantage starts before the pitch: buyers overwhelmingly choose vendors already on their shortlist, and strong thought leadership makes decision-makers more likely to make the case for choosing you.
~7×
US job applicants with an inside connection were nearly 7× more likely to get hired than those without one.
LinkedIn, 202668%
of B2B buyers already knew a seller at the vendor they ended up choosing.
6sense, 2025~8 in 10
US employees who can work remotely are now hybrid or fully remote.
Gallup, 2025What it means for you
Opportunities often go to people others already know. With so much work happening remotely, growing your network means becoming known beyond the office.
39%
of the skills workers rely on today are expected to change or become outdated by 2030.
World Economic Forum, 2025+140%
LinkedIn members are adding new skills to their profiles 140% faster than in 2022.
LinkedIn Work Change Report, 2025~2 in 3
B2B decision-makers spend more than an hour a week reading thought leadership.
Edelman-LinkedIn, 2025What it means for you
Your field is changing fast. Staying relevant means keeping your skills current and sharing your expertise so decision-makers, who already make time to read thought leadership, can see you're on top of your game.
5×
Candidates a recruiter reaches out to are 5× more likely to be hired than those who apply.
Gem, 2025~7×
US job applicants with an inside connection were nearly 7× more likely to get hired than those without one.
LinkedIn, 20262×
Applications per job more than doubled between 2022 and 2025, from 116 to 244.
Greenhouse, 2026What it means for you
Getting hired isn't just about sending more applications. The advantage goes to people recruiters can find and others can vouch for. Sharing how you think and what you know builds that visibility and trust over time, increasing your chances of getting hired.
Who's building it
We're building Byline in the open. Come watch.
Every week we post what we're shipping, what broke, and what we're learning. You can judge us on it before you ever pay us.
Emilie Berthiaume
Co-Founder, CEO and Go-To-Market
15+ years in marketing, from $0 to IPO.
Connect with Emilie on LinkedIn
Dave Bernier
Co-Founder, CTO and Finance
Builds the product, runs the numbers.
Connect with Dave on LinkedInBefore you join
Frequently asked questions
- What does joining actually get me?
- First access when Byline opens in Q1 2027, plus the pre-launch deal: one month free, then 50% off your second month. Reserved for the first 50.
- Will it sound like me, or like AI?
- Like you. Byline starts from your own thinking, stories and words, and puts forward what AI can't replace. You approve every post before it goes out.
- How much time does it take?
- About ten minutes a day once you're set up. Byline gives you the plan, the drafts and the accountability to keep showing up.
- What happens to my email?
- Two messages, roughly: product progress, and launch day. No drip sequence, no list swaps. Reply to any of them and you reach us directly at [email protected].
First access · Q1 2027
Secure your pre-launch deal before it's gone.
1 month free, then 50% off your second month. Reserved for the first 50.
Simple, no credit card required.