86%
of B2B buyers start with a shortlist of ~3 vendors already in mind. Not on it? Your odds collapse.
Bain & Company (via HBR) · 2022 Byline.
Building in public · First access fall 2026
Be found, trusted, and chosen by the right people.
Byline turns your expertise and unique perspective into LinkedIn content that attracts the right opportunities. Leave your email and you're first in line when access opens.
One field, no spam. Product progress and launch day, nothing else.
1 month free, then 50% off for your first 6 months. Reserved for the first 100.
Built in public by two founders with 3,500+ people already following along.
Opportunities this week
Marie Tremblay VP Talent, Lumen
wants to connect New message "Loved your take on pricing."
reply Podcast invite The Growth Room
guest Businesses who trusted us
How it works
Five minutes a day. Byline covers the rest.
- 01 We capture your voice
A short interview about what you actually think. No templates, no questionnaire theatre.
- 02 Byline drafts, you approve
Posts built from your own thinking and stories, in your words. You keep the final say on every one.
- 03 The right people reach out
You show up consistently on LinkedIn, and the conversations start coming to you.
Why it works
The numbers back it up.
Every stat is linked to its source. Check them yourself.
73%
say your thought leadership is a more trustworthy way to judge you than your marketing.
Edelman-LinkedIn · 202491%
would respond to outreach from someone whose content they already follow.
Grow with Ghost · 2025Who's building it
We're building Byline in the open.
Every week we post what we're shipping, what broke, and what we're learning. You can judge us on it before you ever pay us.
Emilie Berthiaume
Co-Founder, CEO and Go-To-Market
15+ years in marketing, from $0 to IPO.
Follow Emilie on LinkedIn
Dave Bernier
Co-Founder, CTO and Finance
Builds the product, runs the numbers.
Follow Dave on LinkedInBefore you join
The honest answers.
- What does joining actually get me?
- First access when Byline opens in fall 2026, plus the founding deal: one month free, then 50% off your first six months. Reserved for the first 100.
- Will it sound like me, or like AI?
- Like you. Byline starts from your own thinking, stories and words, and puts forward what AI can't replace. You approve every post before it goes out.
- How much time does it take?
- About five minutes a day once you're set up. The heavy lifting, drafting and cadence, is ours.
- What happens to my email?
- Two messages, roughly: product progress, and launch day. No drip sequence, no list swaps. Reply to any of them and you reach us directly at [email protected].
First access · fall 2026
Reserve your spot before it fills.
1 month free, then 50% off for your first 6 months. Reserved for the first 100.
We only email you about what matters: product progress and launch day.