About us
Two unusual résumés, one stubborn idea.
We're Emilie and Dave. We build Byline for the people whose value is obvious in a room and invisible in a feed. In an AI era, what gets you found is the part AI can't replace: your judgment, your taste, your story. That work starts now, not once everyone else has caught on.
Co-Founder, CEO and Go-To-Market
Emilie Berthiaume
Emilie studied dance. Then finance. Then she spent fifteen years in marketing, taking teams from $0 to IPO and running brand and growth for names like Cirque du Soleil, Fairmont and Dialogue. On paper the path makes no sense. In practice it is the whole job: dance taught her how a story lands in a body, finance taught her what a number has to prove, and marketing is where those two meet.
She was also the teenager who didn't fit, and got treated accordingly. What stayed with her wasn't the bruise, it was the habit. She notices the person in the room who is a little different, and makes sure they get heard. Different has never been the thing to hide. It's usually the most interesting thing someone has.
Away from work: a former competitive figure skater who won a Canadian championship at an age when most skaters have long since hung up their blades, a private pilot, and extremely serious about cooking competitions. Same instinct every time. Learn the craft, then find the part only you can do.
That's why Byline exists. Not to make you louder. To make what's already true about you findable by the people who should be choosing you.
Follow Emilie on LinkedIn
Co-Founder, CTO and Finance
Dave Bernier
Dave studied music, and he still plays for well-known artists in Quebec. Before any of the software came a year on the road, playing abroad. He studied software development after that, and has been building ever since. He runs both the engineering and the finance side of Byline, which is a rarer combination than it sounds.
He also learned sign language, for no reason other than he found it interesting. That's the shortest way to describe how he works: deeply curious, then quietly excellent at the thing nobody asked him to learn.
A musician who ships software makes a particular kind of product. Rhythm matters. So does restraint. Byline was never going to be a machine that fills your feed with noise.
Follow Dave on LinkedInThe track record
- 15+
- years in marketing, from $0 to IPO
- 3,500+
- people following the build on LinkedIn
- 2
- founders, one product, built in the open
Businesses who trusted us
The mission
Help people be seen, trusted, and chosen for the part of them AI can't replace.
We build in public, we publish our sources, and we'd rather be judged on what we ship than on what we claim. First access opens fall 2026.
Join the waitlist