An easy-to-use app that provides clear guidance and accountability, helping you stay consistent and achieve your goals.
Businesses who trusted us
Byline combines your ideas with strategy, coaching and accountability so you can show up consistently, sound like yourself and build real connections aligned with your business goals.
For LinkedIn® usersYour expertise and point of view come first.
Guidance built around your goals.
Structure that keeps you showing up.
Content that sounds like you and creates meaningful conversations.
Built on 15+ years of marketing experience, from early-stage startups to public companies.
How it works
A loop you run every month, with Byline doing the heavy lifting.
Onboarding · once
We capture your thinking
Aligned to your goals
The loop · every month
Voice or text, whenever an idea pops. Byline keeps it in mind for the next post.
Posts drafted in your words
Steady cadence, real analytics
Follow-up interviews, ongoing
Edit any post, give feedback, approve before it goes out. Byline adjusts to you.
Interview, strategy, drafts, publishing and analytics. One login, no juggling.
Want this loop running for you?
Secure my pre-launch dealThe research
Choose your goal:
59%
of the LinkedIn content cited by ChatGPT Search and Google AI Mode comes from individual members, not company pages.
~3 in 4
LinkedIn authors cited by AI had posted more than 5 times in the previous 4 weeks. The typical cited post had just 15 to 25 reactions.
37%
of Canadians trust social posts from people they know. Only 24% trust posts from brands.
What it means for you: people trust people they know over brands, and AI answers quote individuals, too. Post under your own name, consistently. You don't need to go viral to be the name that comes up.
95%
of the time, the winning vendor was already on the buyer's shortlist on day one.
79%
of decision-makers are more likely to champion a proposal from companies that consistently publish high-quality thought leadership.
73%
of B2B buyers actively avoid suppliers who send irrelevant outreach.
What it means for you: buyers build their shortlist before they ever contact a vendor, and they tune out irrelevant pitches. Share useful ideas consistently, so you're already a name they know when they start looking.
~7×
US job applicants with an inside connection were nearly 7× more likely to get hired than those without one.
68%
of B2B buyers already knew a seller at the vendor they ended up choosing.
~8 in 10
US employees who can work remotely are now hybrid or fully remote.
What it means for you: opportunities tend to go to people others already know, and fewer of those relationships start in an office. Build them where your peers already are.
39%
of the skills workers rely on today are expected to change or become outdated by 2030.
+140%
LinkedIn members are adding new skills to their profiles 140% faster than in 2022.
~2 in 3
B2B decision-makers spend more than an hour a week reading thought leadership.
What it means for you: your field is changing fast, and most decision-makers spend over an hour a week reading thought leadership. Share what you're learning, and give them a reason to read you.
5×
Candidates a recruiter reaches out to are 5× more likely to be hired than those who apply.
~7×
US job applicants with an inside connection were nearly 7× more likely to get hired than those without one.
2×
Applications per job more than doubled between 2022 and 2025, from 116 to 244.
What it means for you: Getting hired isn't about applying to more jobs. The best opportunities go to people recruiters can find and others are willing to vouch for. That happens when people have seen how you think, consistently, over time.
Byline vs. ChatGPT, Claude, Gemini…
Byline turns your ideas into a consistent body of work designed to build your LinkedIn reputation.
| Byline | General LLMs | |
|---|---|---|
| Write and refine content | ✓ | ✓ |
| CMO-designed LinkedIn strategy | ✓ | DIY |
| Content strategy built around your goal | ✓ | Requires prompting |
| Develop your perspective and point of view (guided) | ✓ | Prompt-dependent |
| Remember your voice, goals and content history | ✓ | Requires setup |
| Build the habit and stay accountable | ✓ | DIY |
| Manage ideas, approvals and publishing in one place | ✓ | Separate tools |
| Learn from published content and results (continuous loop) | ✓ | Data must be provided |
| Human strategic support | Available add-on | ✗ |
| Brand Creator and Portfolio Website Generator | Available add-ons | ✗ |
Connect ChatGPT, Claude or any MCP-compatible tool to your Byline account. Your strategy, voice and content context come with it.
ChatGPT
Claude
Grok
CohereLLMs help you create content. Byline helps you build a point of view, a body of work and a reputation.
You could build all of this yourself. Byline is 15 years of marketing experience turned into a system: what a $5,000-a-month agency does, in one place, starting at US$59 a month (CA$79 in Canada).
Skip the DIY. Lock in the pre-launch deal.
Secure my pre-launch dealDid you know?
LinkedIn is the 2nd most-cited website in AI search answers, ahead of Wikipedia and YouTube.
Semrush, 2026Building in public
Every week, we post what we're shipping, what broke, and what we're learning.
Co-Founder, CEO and Go-To-Market
Connect with Emilie on LinkedIn
Co-Founder, CTO and Finance
Connect with Dave on LinkedIn3,500+ already following along · first access opens fall 2026
Pre-launch deal · Launching fall 2026
1 month free, then 50% off for your first 6 months. Reserved for the first 100.
Plans start at US$59 a month (CA$79 in Canada). No credit card required.